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Privacy Policy

VIA Magazine Web site Privacy Notice

Effective: November 30, 2009

This Privacy Notice applies to personal information collected on or from (the “Site”) and certain emails sent by or to the Site.

By visiting and using our Site, you indicate that you accept the practices described in this Privacy Notice.

Please remember that whenever you leave our Site to visit a linked Web site, you are subject to the terms and policies of that other Web site. We are not responsible for the privacy practices of the other Web site. Please review those other terms and policies before proceeding.

We may have collected personal information from you before this Privacy Notice took effect. By using this Site, you consent to our continued use of previously collected personal information under these new terms. If you do not want us to do so, please contact us as provided in the Contact Us section.

In Summary

This Privacy Notice explains what personal information we collect; what we do with it; and options you can exercise.

  • We collect personal information through our Site and from email correspondence related to our Site.
  • Some of this personal information is associated with a specific person. We use it to respond to specific requests made by that person. We may also use it to personalize our Site or our communications to that person.
  • We do not share personal information with non-affiliated entities for their marketing purposes without your consent.
  • We may share personal information with selected service providers that assist us with the management and operation of our Site.

What Personal Information We Collect

Children: We do not intend to collect personal information from children under age 13. This Site is not intended for children, and no one who is under the age of 13 should submit personal information to this Site. We will promptly delete any personal information that we might have unknowingly collected from such child.

For all Site Visitors: When a visitor accesses our Site, we collect the visitor’s Zip code, IP address, and browser information. An IP address is a unique locator for a visitor’s computer that is used to find the visitor’s computer on a network. A Web site uses the IP address to send information to the visitor’s computer. The visitor’s computer or Internet service provider may assign a different IP address to the computer for different Internet sessions. Browser information includes the type and version of the Internet browser that is being used, such as Internet Explorer. If one of our online marketing initiatives leads a visitor to our Site, we also identify the Web site or location from which that visitor came. We also collect information regarding the visitor’s traffic patterns and Site usage, such as the time spent on a page, or the links or advertisements on which the visitor has clicked.

If you fill out a Form or a Questionnaire: If you fill out one of the forms or questionnaires posted on our Site, we collect the personal information that you provide in response to the questions. We may combine it with information, if any, that we may have in our database and that may be associated with your name or email address. The questions we ask are necessary for us to understand your needs, so that we can respond accordingly.

Example: You fill out a form or send us an email in order to provide your comments about an article posted on the Site; or participate in an online survey.

If you are a AAA Member: The Site may contain areas for which registration is required. AAA members may register with our Site. Registering with our Site triggers the creation of a cookie, which allows us to recognize that a visitor is one of our members. If you register with our Site, the information we collect about your traffic patterns or Site usage through our cookies and action tags is linked to you through this cookie.

After you have registered, the information we collect about your traffic patterns or Site usage may be linked to you, and any other information we may have about you in our databases. You can prevent this use of your Web site session information. See Opt-Out - Action Tags below.

If you Log in: AAA members who have registered with our Site may have access to products or services and other benefits that are available only in restricted areas of our Site. On these pages, our members can also perform certain activities, such as making payments or changing passwords or preferences. To access these restricted areas, the registered AAA member must use a login ID and a password.

If you attempt to log in on our Site and you have previously deleted our registration cookie, you will have to type in your login ID, and a new cookie will be created. The information we collect about your traffic patterns or Site usage may be linked to you through that cookie so that we may present products and services that may interest you. You can prevent the use of your Web site session information for such personalized advertising. See the Opt-Out - Action Tags section below.

Emails: For general emails (i.e., questions about your account) that we exchange with you, we collect only the personal information needed to handle your request, and retain it only for statistical purposes.

Example: We collect the personal information you provide when you contact our Help Desk, or email a question about your account, so that we can follow-up and respond. We keep track of the email exchange for reporting purposes, so that we know how many inquiries of a certain type were received and handled.

We track the open and click-through rate of our promotional emails for statistical purposes and to identify those emails that a specific recipient has opened. If you respond to one of our promotional emails, we record the information you provide with other data that we have and that is associated with that same email address.

How We Collect Personal Information

Directly from You: Some of the personal information that we collect is provided directly by you, when you send us emails or fill out the forms displayed on our Site.

Cookies: Like most Web sites, we use cookies. Cookies are small files that a Web site sends to a visitor’s computer when the visitor lands on a particular area of the Site. Cookies serve to identify a specific computer, so that we can recognize a returning visitor.

While most browsers (Explorer, Safari, Firefox, etc.) accept cookies automatically, you can choose to reject cookies or to have your computer warn you each time a cookie is being sent. Cookies are browser specific. If you use different browsers, you will have to define your preferences on each browser.

You can delete all or some of these cookies from your computer by activating the “delete cookies” feature in your browser. If you have several browsers, you must reiterate the deletion request for each browser. Cookies help identify a computer. Without a cookie your computer will not be recognized and the Site will treat you as a new visitor. As a result, you may not have access to some of the features offered on our Site if you refuse the use of cookies.

Example: If you delete your cookies, you may have to re-enter your personal information or preferences. Cookies are stored on a specific computer. If you use different computers, you will need to configure each computer to suit your cookie preferences.

There are two types of cookies: session cookies and permanent cookies.

Session Cookies: Session cookies last only for the duration of one visit. They are deleted when you close

your browser. Our session cookies are not associated with personal information. They are used to facilitate navigation of the Site; for example, to enable your computer to remember any information you have entered on one page when you move to a different page. We also use session cookies to track the usage of our Site, for example, the time spent on a page.

Permanent Cookies: Permanent cookies remain on the computer’s hard drive until the visitor deletes them, or until the cookie expires.

Permanent cookies enable us to know aspects of a visitor’s use of our Site, such as whether the user is a new or a returning visitor. These cookies are associated with information about a visitor’s use of the Site. They allow the combination of data about that person with other data about that person. Example: A permanent cookie would allow us to remember the choices you made during a prior visit.

Action Tags: Like many Web sites, we also use action tags to identify some of the pages that a user visits, and how he or she uses the content on these pages. Action tags are also placed in advertisements that are served on our behalf on our Site and third party Web sites.

We also use action tags in our emails, to determine whether an email was opened, or whether it was forwarded to someone else.

Example: We may configure action tags to collect information about which sections of our Site you visit, when you view or print a page, how long you stay on the Site, or on which links or advertisements you click.

Action tags may collect and transmit this information in a manner that identifies you personally, only if you have registered with, or are logged in to our Site.

You may block the linking of your session information with your personal information for purposes of personalized advertising. See our section Opt Out - Action Tags below.

Third Party Cookies and Action Tags: We use service providers to help us with our electronic communications, analyze the use of our Site, and serve advertisements on our behalf on our Site and on other Web sites across the Internet. These third parties use cookies and action tags to track activities on our Site and other Web sites in order to produce user profiles and aggregate information about the use of our Site. User profiles may be used to personalize advertising, including e-mails, based on the user’s interests and activities identified in the user’s profile.

You may block the linking of your session information with your personal information for purposes of personalized advertising. See our section Opt Out - Action Tags below.

How We Use the Personal Information That We Collect

We use the personal information that we collect for several purposes:

Analytics: We use personal information that we collect in aggregate form, for statistical purposes, to better understand our visitors, optimize the content that we serve, and improve the ways in which we provide information about our company.

Example: Aggregate information is used to find out what are the most commonly used browsers; or what the existing and future needs are for our products and services.

Communications: We may combine personal information with other information that we have previously collected from you or we have obtained from third parties in order to communicate with our visitors, for direct marketing or email marketing purposes.

Example: We may use personal information that we have collected in order to follow up on your questions, requests for information or insurance quotes.

If you provide your email address, we may enroll you in our promotional email programs. You can opt-out at any time, as indicated in each of our promotional emails.

Marketing Effectiveness: We may combine personal information that was collected through action tags and cookies with other information about a user’s prior visits in order to evaluate the success rate of our advertising programs (on other Web sites or in newsletters), such as the open rate or the conversion rate. The information is also used to identify products or services in which a specific user might be interested. Example: We may us personal information about a user’s visits to this and other Web sites to identify products or services in which that user might be interested. We then deliver to that user, directly or through our advertising agencies, advertisements and emails that promote these types of products or services to that user.

Content provided to us for posting: If you submit any information such as your title, first name, last name, city, or state, we reserve the right to post it.

What Personal Information We Disclose to Third Parties

We will not disclose personal information to other companies outside of our family of companies for their marketing purposes without your consent. We will not disclose any personal information about our visitors, customers, and former customers except as set forth below or as permitted or required by law.

Persons or organizations to which we may disclose personal information include:

Affiliates: We may share personal information within our family of companies in order to market products and services to our customers. See a list of our Affiliates.

Service Providers: We may provide personal information to our service providers so that they can perform business, professional, or insurance functions for us. For example, we use third parties to assist us in hosting and operating our Site, managing our online advertising, or handling responses to surveys or sweepstakes. Our service providers are contractually bound to protect the personal information of our visitors, members, and customers with measures substantially similar to those outlined in this Privacy Notice and to use this personal information only for agreed upon purposes.

Example: We share some personal information with our advertising agencies that combine it with other information that they have obtained from other sources, in order to manage and personalize advertisements to our visitors, and for market research.

Business Partners: We may share your information with our business partners with whom we may jointly offer products or services. You can tell when a third party is involved in a product or service you have requested because their name will appear with ours. If you choose to access these optional services, we may share information about you, including your personal information, with those partners. You may also be transported to that third party’s Web site. Please note that we do not control the terms, conditions, or privacy policies of these third-party business partners and recommend you evaluate their practices before deciding to provide your personal information.

Successor Companies: We may disclose personal information to a party or a representative of a party to a proposed or consummated sale, transfer, merger, or consolidation of all or part of our organization. Before the consummation of any such transaction, we will disclose only such personal information as is reasonably necessary to enable the recipient to make business decisions about the proposed transaction. We will require the recipient to agree not to disclose the information unless the disclosure would otherwise be permitted by this Privacy Notice.

Other Disclosures: We also may disclose personal information:

  • To a law enforcement or other governmental authority pursuant to law; or in response to a facially valid administrative or judicial order, including a search warrant or subpoena;
  • To establish or exercise our legal rights; to defend against legal claims; or as required by law.
  • To detect or prevent criminal activity, fraud, material misrepresentation, or material nondisclosure; to protect and defend the rights, property, or safety of our organization or others; or in connection with the enforcement of our Terms & Conditions and other agreements.

California Notice of Information-sharing Disclosure: We do not share personal information with a third party for that third party’s direct marketing purpose other than as permitted by law. If we decide that we wish to provide business partners with contact details for direct marketing purposes of relevant services, products, and programs, we will provide a method for you to opt-out of having your personal information shared in such a manner. If you have further inquiries regarding our personal information sharing practices, please let us know. See our How to Contact Us section below.

Opt-Out - Electronic Communications

There are many opportunities for you to provide us with your email address. For example, if you contact us via email; if you fill out a form to enter a contest or request a quote; or if you elect to register with our Site.

If you wish to limit emails from us go to the “Unsubscribe” portion of our promotional emails, and follow the instructions to opt-out of further communications; or, if you are a registered member on, go to My AAA, and follow the instructions to change your email preferences.

Your opt-out request will be processed in a timely manner; however, you may continue to receive materials while we are updating our lists.

Please note that even if you have elected to unsubscribe from all of our e-newsletters and updates, we may still contact you from time to time about your account, or to provide other important notices.

Opt-Out - Action Tags

If you do not want us to link your Web site session information with your personal information for personalized advertising, click here.

Please be aware that a cookie will be used to block action tags on our Site. If you delete this cookie, your preference will be lost, and you will need to opt-out again to block our action tags.

How We Protect Your Personal Information

We use physical, electronic, and procedural safeguards to protect your personal information. We review the information security practices of companies with whom we share personal information. We require our employees to keep personal information confidential. Access to such information is provided only to those employees who need personal information to perform their duties.

Email and Telephone Fraud - A warning about “phishing”

Fraudulent emails, also known as “phishing” or “spoofing,” are communications that appear to be from an insurance company, a regulatory agency, a bank, or retailer, but are not. These emails attempt to lure you into sending your personal information to a Web site without questioning or challenging the legitimacy of the request.

We do not, and will not, at any time, request your credit information, personal account information, login name, or password in an unsecure or unsolicited email or telephone communication.

For more information about phishing, you may want to visit the Federal Trade Commission Site

How You Can Protect Your Personal Information

Please remember to protect your email address, login ID, password, and computer against unauthorized access. Remember to sign out of your password-protected account when you are done, and close your browser to prevent your settings from being displayed to the next user.

Each member is responsible for keeping his/her login ID and password confidential. Please contact us immediately if you lose or misplace your login ID and/or password, or if you become aware of an authorized use of your login ID, password, or account information, so that we can deactivate your login ID. You will be held responsible for all activities and access to our Site - including all purchases made through our Site - that were made through that login ID and password, and that occurred before you notified us of their loss.

Changes to this Privacy Notice

We may revise this Privacy Notice from time to time. Each time changes are made they will be posted prominently on our Site. Your continued use of our Site following the posting of any changes to this Privacy Notice constitutes your acceptance to these changes. If there is a material change to the terms of this Privacy Policy, VIA Magazine will provide notice and choice in accordance with the then-applicable legal requirements.

Other Privacy Policies

Surveys and/or Research Invitations: Some surveys may be subject to a different privacy policy. Please review the privacy policy that is linked to a survey form before filling out a survey form. In addition, some invitations to join our customer research groups or panels may also have a different privacy policy.

Linking to Other Sites: Several pages of our Site may include links to third parties’ Web sites, as in the case of credit card or auto loan applications, or portions of our travel site. While these Web sites may have a similar look and feel as our Site, they are separate Web sites operated by separate entities. You may also be transported to a third party’s Web site if you click on an advertisement that is displayed on our Site. When you choose to access these third party Web sites, a separate window will launch, and you will leave our Site. Please remember that whenever you leave our Site to visit a linked Web site, you are subject to the terms, conditions, and policies of that other Web site. We are not responsible for the terms and conditions, or the privacy practices of other Web sites. Please review those provisions before proceeding.

Our Contact Information

Please click here for our contact information.

How to Retain a Copy of Our Privacy Notice

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