Via magazine
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So Much to Celebrate

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  • Via 100th anniversary party at San Francisco’s California Academy of Sciences, picture
    Photo credit
    Photo: James Bueti
    Photo caption
    San Francisco’s California Academy of Sciences hosts the Via 100th anniversary party.
  • two guests with light-up cup gifts at Via's 100th anniversary party, picture
    Photo credit
    Photo: James Bueti
    Photo caption
    Guests tote light-up cups.
  • guest wears virtual reality headgear at Via's 100th anniversary party, picture
    Photo credit
    Photo: James Bueti
    Photo caption
    Virtual reality adds to the fun.
  • Anne McSilver, editor and publisher, addresses Via's 100th anniversary guests, picture
    Photo credit
    Photo: James Bueti
    Photo caption
    Editor and publisher Anne McSilver regales the crowd.

Via capped an extraordinary 100th anniversary year by winning the 2017 Silver Lowell Thomas Award for Best Travel Magazine. The honor, conveyed by the Society of American Travel Writers Foundation, is considered the most prestigious prize in travel journalism. Other anniversary festivities included a reader sweepstakes, parties at AAA branches, and a spectacular bash at the California Academy of Sciences in Golden Gate Park.

Via Adventure Sweepstakes winners

GRAND PRIZE: Seven-night Royal Caribbean cruise
K. Luther, Sacramento

FIRST PRIZE: Three-night glamping trip in a luxury Airstream travel trailer
T. Upton, Sacramento

SECOND PRIZE: VIP luxury stay on Cannery Row in Monterey, Calif.
K. Durieux, St. George, Utah

THIRD PRIZE: $500 Travel Card, good for stays at more than 4,100 Best Western Hotels & Resorts worldwide
S. Haas-Josué, Sacramento
C. White, Modesto, Calif.
C. O'Brien, Phoenix
S. Danandeh, San Ramon, Calif.
K. Stadum, Green Valley, Ariz.
R. Roach, Scottsdale, Ariz.
C. Bain, San Francisco
A. Simons, San Francisco
D. Johnson, Phoenix
R. Miklosovic, Avondale, Ariz.

Thank you, partners!

  • Best Western
  • Bay Area Airstream
  • Royal Caribbean Sprint
  • Pleasant Holidays
  • Cannery Row
  • California Academy of Sciences
  • MGM
  • Dell

This article was first published in Winter 2018. Some facts may have aged gracelessly. Please call ahead to verify information.