Via is the magazine for 3.2 million AAA member households in Northern California, Nevada, Utah, Arizona, Oregon, southern Idaho, Montana, Wyoming, and Alaska. Each issue promotes the enjoyment of travel in the West, with features articles and departments including Weekender, On the Road, and Events. Additionally, Via regularly includes advice on traffic safety, automotive use, and how members may get the most from their AAA membership.
Via also produces Special Lifestyle Sections that use geo-demographic coding to target upscale households. Luxury travel, upscale automotive, and financial products will find that these Via adults match the profile of national affluent magazines. For more information, please contact the Via Advertising Department.
Advertising in Via enables advertisers to reach a broad audience of households that are key consumers of travel and other consumer products. Via's Travel Guide section is the largest travel catalog among Western publications.
For a complete media kit, please contact one of the offices listed on the following pages:
P.O. Box 24502
Oakland, CA 94623
Fax: (510) 655-5984
Editor: Anne McSilver
Advertising Director: Ted Welch
Advertising Coordinator: Natasha Alcalá
Advertising accounting: William Nocera