Pin traders—pinheads, some call them—have already begun snapping up the scores of lapel pins made for the 2010 Olympic Winter Games, February 12–28, in Vancouver, B.C. Wear two or more as you stroll the streets or attend an event and expect to be asked to swap. To acquire your first pin ($8–$10), visit vancouver2010.com/store 
Photography by Anita Bowen 
This article was first published in January 2010. Some facts may have aged gracelessly. Please call ahead to verify information.